Dusty sits down with Alex Goldfayn for a practical and mindset-shifting conversation about proactive growth, everyday discipline, and why most leaders dramatically underutilize the opportunities already sitting inside their existing relationships. Drawing from his work helping companies generate millions in organic revenue, Alex challenges the default reactive posture that dominates sales and leadership, arguing that consistent, simple actions—like making one more call, sending one more message, or asking one more question—compound into extraordinary results over time. Together, he and Dusty unpack the fear and hesitation that keep leaders from reaching out, the myths around rejection, and the power of replacing overthinking with repetition. Alex shares how “revenue growth activities” (RGAs) create momentum, build confidence, and strengthen trust with customers, while also reinforcing that authenticity and frequency—not perfection—are what drive long-term success. Through clear frameworks and real-world examples, he reframes growth as a controllable process rather than a hopeful outcome, ultimately challenging leaders to stop waiting, start reaching out, and realize that the fastest path to more business—and deeper impact—is already within reach.
Key Timestamps:
(00:00) – Alex Goldfayn
(01:11) – Selling Is Helping
(04:17) – A Proactive Call Pays You Twice
(06:11) – Outgrow Origin Story
(10:19) – Embracing Outgrow as an Organization
(15:43) – Results of a Successful Culture Change
(18:08) – Everyone Is Involved in Selling
(24:15) – The First Phone Call Is the Hardest
(28:38) – What the Best in the World Do
(37:15) – Setting the Example as a Leader
(39:52) – Alex’s Greatest Mentor
(41:11) – Positive Psychology and Perseverance
(47:46) – Book Recommendation: The Happiness Advantage
(52:25) – Daily Practice: 3 Phone Calls
(54:09) – Personal Superpower: Coming from an Immigrant Family
(56:04) – What Makes for a Successful Day?
(58:56) – Personal Cause: Elawa Farm
Key Topics Discussed:
Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership
Mentions:
Website: https://runoutgrow.com/
LinkedIn: https://www.linkedin.com/in/alexgoldfayn/
Mentions:
The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor
Outgrow: How to Expand Market Share and Outsell Your Competition by Alex Goldfayn
More of Leadership Unlocked:
Check out our leadership development resources at https://arcqusgroup.com/
Contact me at dusty@arcqusgroup.com
- (00:00) – Alex Goldfayn
- (01:11) – Selling is Helping
- (04:17) – A Proactive Call Pays You Twice
- (06:09) – Outgrow Origin Story
- (10:17) – Embracing Outgrow as an Organization
- (15:41) – Results of a Successful Culture Change
- (18:07) – Everyone is Involved in Selling
- (24:11) – The First Phone Call is the Hardest
- (28:33) – What the Best in the World Do
- (36:58) – Setting the Example as a Leader
- (40:54) – Positive Psychology and Perseverance
- (47:22) – Book Recommendation: The Happiness Advantage
- (51:59) – Daily Practice: 3 Phone Calls
- (53:43) – Personal Superpower: Coming from an Immigrant Family
- (55:38) – What Makes for a Successful Day?
- (58:29) – Personal Cause: Elawa Farm
- (59:59) – Conclusion
