About Us

Who We Serve

We provide self leadership, team leadership, and organizational leadership consulting for:

  • Founders
  • Business Owners
  • C-Suite Executives
  • Managers
  • Team Leaders

Why

We believe purpose-driven leadership is the keystone to creating long-term and enduring value for people and organizations.

How

We do this is by helping leaders connect the dots and create clarity from vision to action. We achieve this by focusing on the three key elements of leadership success: Self-Leadership, Team Leadership, and Organizational Leadership.

What

We offer leadership consulting services that include executive leadership coaching and mentoring, Purpose & Strategy Planning, and leadership team consulting.

Who We Are

Our Purpose

We exist to enable leaders to create value and success in all aspects of their lives.

Our Vision

To be the premier partner serving leaders and organizations as they build purpose-driven and results-oriented leadership teams.

Our Mission

We enable leaders to move from vision to action with clarity and purpose, guided by values-centric leadership principles.

Our Core Values

Faith

Leading with integrity, ensuring actions align with values and principles.

Purpose

Aligning actions with values and goals to lead with clarity and impact.

Humility

Prioritizing what is right over who is right, serving others with a servant’s heart.

Curiosity

Committed to continuous learning and innovation.

Ownership

Taking full responsibility for actions and outcomes, practicing extreme ownership.

The Arcqus Story

Have you wondered what “ARCQUS” stands for? I often get this question, so here’s the story behind the name.

Years ago, when contemplating the inception of my company, I was fueled by a deep-seated aspiration to unleash the extraordinary power of leadership within organizations. My college years, when I delved into the study of Latin and became fascinated with diverse cultures, sowed the seeds for the name ‘ARCQUS ‘.

“ARCQUS” is a fusion of two Latin words. “Arc” means “arch” or “bow,” symbolizing stored power. An arch is one of the strongest architectural structures, and its strength comes from the keystone at its top and center. “Qus” translates to “who.” Together, ARCQUS encapsulates the essence of identifying and empowering the leaders within ourselves, our teams, and our organizations.

The archer, a symbol of our leadership journey, always aiming upward and striving for growth and improvement. It may sound a bit nerdy, but the nuance and detail matter to us. This story embodies the essence of self-leadership: a continuous quest for growth and improvement to better serve others.

years leading as President or CEO
0
years as Senior Executive & company officer
0 +
leaders developed & mentored
0 +
Dusty Holcomb
Arcqus Group Founder and Coach

Our Team

Jeremy Shute, Lt. Colonel (Ret.), author of The Leadership Mindset: Adapting Military Principles for Corporate Success, in a professional headshot. His experience in military leadership shapes his insights on accountability, integrity, and adaptability for business leaders. Learn more at Jeremy Shute’s LinkedIn.
Jeremy Shute

Strategic Advisor & Leadership Consultant

Misha Aguilar

Go-To-Market Strategist

The Arcqus Value Guarantee

As a client of The Arcqus Group, you deserve exceptional value and complete satisfaction, and this is our #1 priority. We want you to feel empowered to adjust our fee to what you think is fair if our services do not fully meet your expectations. We simply ask that you provide us with clear, specific feedback on any issues and concerns as they occur. This will enable us to adjust our efforts to meet your needs more successfully and deliver the value you seek and deserve.

Frequently Asked Questions

Arcqus Group is a premier leadership consulting firm specializing in executive leadership development, business strategy, and organizational growth. We emphasize consultative leadership, values-centric approaches, and purpose-driven strategies to inspire excellence and long-term success. Our customized leadership consulting, coaching, training, and strategic advisory services are designed to build leadership champions in business.

Arcqus Group offers a comprehensive range of leadership consulting services, including CEO mentoring, executive coaching, leadership and management consulting, strategic planning, organizational development, executive training, and business performance improvement. Our services are rooted in consultative leadership principles and focus on values-centric and purpose-driven approaches that align with our client’s unique needs and goals.

Our clients include businesses of all sizes, from startups to large corporations, as well as non-profit organizations and individuals. We are particularly passionate about serving entrepreneurs and founders as they navigate the stages of growth required to take their businesses to the next level.  We work with executives, managers, and teams across various industries to help them achieve their strategic leadership objectives through consultative leadership and purpose-driven practices.

Have you wondered what “ARCQUS” stands for? The name “ARCQUS” is a fusion of two Latin words: “Arc,” meaning “arch” or “bow,” and “Qus,” meaning “who.” The arch symbolizes stored power, much like an archer who draws back their bow, representing the strength and potential within leadership. This name encapsulates our mission to identify and empower the leaders within ourselves, our teams, and our organizations.

The concept behind ARCQUS stems from the idea of aiming upward, always striving for growth and improvement. This reflects our commitment to self-leadership—a continuous journey of development to serve others more effectively. The name is more than just a title; it represents our dedication to empowering leaders who can drive lasting impact within their organizations.

Our approach to leadership development consulting is holistic and customized. We focus on developing the core competencies that drive effective leadership, such as emotional intelligence, servant leadership, decision-making, communication, and strategic thinking. Our leadership consulting integrates coaching, workshops, and real-world application to ensure leaders can apply what they learn in a values-centric and purpose-driven manner.

Our leadership consulting process begins with a thorough consultation to understand your organization’s leadership needs, values, and purpose. We then develop a tailored leadership consulting plan that includes specific services and a timeline for implementation.

Our personalized approach, commitment to servant leadership, and focus on values-centric, purpose-driven strategies set us apart. We don’t just offer leadership consulting advice; we partner with you to drive real, measurable leadership change that aligns with your organization’s core values and purpose.

You can reach us through our website’s contact form, email, or phone. We encourage you to schedule a consultation to discuss how we can support your organization’s leadership growth, values alignment, and purpose-driven development.

Yes, we offer a range of leadership consulting resources, including articles, white papers, and webinars on topics related to servant leadership, values-centric strategies, and purpose-driven business performance. These resources are available to all clients and subscribers to our newsletter.

Faith

Faith is the cornerstone of all we do, rooted in our Christian beliefs and Savior Jesus Christ. We lead with unwavering integrity, ensuring our actions reflect our deeply held Christian values and principles. Truthfulness and transparency guide our communication; we speak candidly and with compassion, fostering trust by maintaining no hidden agendas and ensuring you can always rely on our open and honest communication.

Behaviors that Demonstrate This Value:

Purpose

We are guided by purpose and intentionality in everything we do. By aligning our actions with our values and goals, we empower leaders to lead with clarity and impact, ensuring that every decision and action is both purposeful and meaningful.

Behaviors that Demonstrate This Value:

Humility

We lead with humility, always prioritizing what is right over who is right. With a servant’s heart, our mission is to serve others and help them achieve their fullest potential. Ego has no place in our leadership; instead, we elevate others and cultivate a culture of mutual respect and collaboration.

Behaviors that Demonstrate This Value:

Curiosity

We are dedicated to lifelong learning and growth, continuously expanding our understanding of the world. By viewing challenges and opportunities through the lens of the scientific method, we channel our curiosity into driving innovation and improvement, always seeking better ways to serve and lead.

Behaviors that Demonstrate This Value:

Ownership

We believe in extreme ownership, taking full responsibility for our actions, decisions, and outcomes. Accountability is fundamental to our approach; we own our results every time, learning from each experience and using those insights to continuously improve and grow.

Behaviors that Demonstrate This Value:
Dusty Holcomb
Arcqus Group Founder and Coach

“Dusty Holcomb brings over 25 years of executive leadership experience, successfully driving strategic growth and operational excellence across diverse industries. In his most recent role as CEO of Red Stag Fulfillment, a rapidly growing third-party logistics provider specializing in eCommerce fulfillment and logistics, he spearheaded significant growth. He laid the groundwork for lasting success and value creation. His customer-centric approach and focus on commercial excellence have cemented Red Stag Fulfillment’s reputation as a reliable industry leader.”

Before joining Red Stag Fulfillment, Dusty had a twenty-one-year career holding various senior leadership roles at AAA Carolinas & AAA ACG a multi-billion-dollar organization. His roles included SVP of Operations, Chief Marketing Officer, President of AAA Car Care, and Head of Membership Innovation. While at AAA Carolinas, he played a crucial role in transforming multiple business models and driving profitable revenue growth across several business units. Notably, he increased profitable revenue fourfold and achieved an all-time high Net Promoter Score (NPS).

Dusty has expertise in operations, marketing, human resources, technology, and strategic planning. He is well-known for his skill in solving complex, competitive challenges, reimagining products, services, and systems, and building high-performance leadership teams. His strong belief in creating exceptional customer experiences has consistently driven revenue growth throughout his career.

Dusty advocates servant leadership, and his mission is to “enable purpose and success in others.” This mission has guided him in leading high-performing teams and achieving outstanding business results. He believes self-leadership precedes team leadership and considers reading, learning mentorship, and discipline critical components of effective leadership.

Dusty has a Bachelor of Business Administration from Columbus State University, an MBA from Auburn University, and has completed the Advanced Management program at the Kellogg School of Management at Northwestern University. He is also an active National Association of Corporate Directors (NACD) member and serves on private for-profit and non-profit boards. He has been a Young Presidents’ Organization (YPO) member since 2018 and a Vistage member from 2007 until 2022.

Dusty is starting a new venture with his executive coaching and leadership consulting firm, The Arcqus Group. The firm aims to empower leaders to unlock their potential and create lasting value through principles-centered leadership. The Arcqus Group will specialize in CEO mentoring, executive coaching, strategy & operations planning, leadership team building, and other leadership consulting services.

In his personal life, Dusty is an avid sportsman, triathlete, and five-time Ironman finisher. He resides with his family in Charlotte, NC, and is passionate about leadership, learning, and positively impacting the lives of others.

 
About The Arcqus Group

The Arcqus Group, founded by Dusty Holcomb, is a leadership consulting firm dedicated to empowering leaders to unlock their potential and create lasting value. The name ‘Arcqus’ combines Latin roots, with ‘Arc’ symbolizing the keystone of strength in leadership and ‘Qus’ representing the search for the leader within.

  • Our Why: We believe leadership is the keystone to creating long-term and enduring value for people and organizations.
  • Our How: We help leaders connect the dots and create clarity from vision to action. We achieve this by focusing on three critical elements of leadership success: Self-Leadership, Team Leadership, and Organizational Leadership.
  • What We Do: We offer executive leadership coaching and mentoring, strategic planning, leadership team effectiveness consulting, and leadership consulting services.
  • Our Purpose: We exist to enable leaders to create value and success in all aspects of their lives.
  • Our Vision: To be the premier partner serving leaders and organizations as they build purpose-driven and results-oriented leadership teams.
  • Our Mission: We enable leaders to move from vision to action with clarity and purpose, guided by values-centric leadership principles.
 
Core Values (Guiding Principles):
  • Faith: Leading with integrity, ensuring actions align with values and principles.
  • Humility: Prioritizing what is right over who is right, serving others with a servant’s heart.
  • Curiosity: Committed to continuous learning and innovation.
  • Ownership: Taking full responsibility for actions and outcomes, practicing extreme ownership.
  • Purpose: Aligning actions with values and goals to lead with clarity and impact.
years leading as President or CEO
0
years as Senior Executive & company officer
0 +
leaders developed & mentored
0 +
Jeremy Shute, Lt. Colonel (Ret.), author of The Leadership Mindset: Adapting Military Principles for Corporate Success, in a professional headshot. His experience in military leadership shapes his insights on accountability, integrity, and adaptability for business leaders. Learn more at Jeremy Shute’s LinkedIn.
Jeremy Shute

Strategic Advisor & Leadership Consultant

Jeremy Shute is a seasoned leader with over two decades of military experience in Special Operations, Intelligence, and Global Strategy. A retired United States Army Lieutenant Colonel, Jeremy has built an exceptional reputation for his ability to lead diverse teams and solve complex challenges at the tactical, operational, and strategic levels.

Throughout his distinguished military career, Jeremy led in combat seven times, served as a U.S. Army Ranger Instructor—shaping the next generation of elite leaders—and worked as a military diplomat with the Defense Intelligence Agency, enhancing partnerships across international borders. He has also taken on key leadership roles within the United States Army Special Operations Command and held positions of increasing responsibility that span from platoon to brigade levels. Jeremy’s ability to inspire teams and achieve mission-critical results has been a defining feature of his career.

Jeremy’s service record reflects ARCQUS Group’s core values of Faith, Purpose, Humility, Curiosity, and Ownership. A graduate of The Citadel and the US Army Command and General Staff College, and with a specialization in Military Intelligence, he applies a deep understanding of leadership dynamics and human behavior to drive organizational success
and foster collaboration.

Outside of work, Jeremy is passionate about the outdoors and giving back to the Special Operations community. He actively supports *Freedom and Whiskey*, a nonprofit dedicated to helping Special Operations veterans successfully transition to civilian life. Jeremy is also deeply committed to his family, sharing his life with his wife, Lorren, and their two daughters, Sadie and Harper. Together, they enjoy exploring the outdoors and creating lasting memories as a family.

Misha Aguilar

Go-To-Market Strategist

As the Go-To-Market Strategist, Misha Aguilar is responsible for building and executing the company’s revenue strategy, ensuring alignment across sales, marketing, and operations to drive scalable growth. With deep expertise in sales leadership, pipeline optimization, and market expansion, she develops and implements GTM strategies that turn vision into measurable success.

Misha doesn’t just advise, she executes. From refining sales processes to increasing pipeline velocity and strengthening market positioning, she ensures the company is equipped to attract, convert, and retain the right customers. With a sharp eye for strategy and a no-nonsense approach, she delivers results that don’t just look good on paper—they impact the bottom line.

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