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Who We Serve

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We provide self leadership, team leadership, and organizational leadership consulting for:

  • Founders
  • Business Owners
  • C-Suite Executives
  • Managers
  • Team Leaders

Why

We believe purpose-driven leadership is the keystone to creating long-term and enduring value for people and organizations.

How

We do this is by helping leaders connect the dots and create clarity from vision to action. We achieve this by focusing on the three key elements of leadership success: Self-Leadership, Team Leadership, and Organizational Leadership.

What

We offer leadership consulting services that include executive leadership coaching and mentoring, Purpose & Strategy Planning, and leadership team consulting.

Who We Are

Our Purpose

We exist to enable leaders to create value and success in all aspects of their lives.

Our Vision

To be the premier partner serving leaders and organizations as they build purpose-driven and results-oriented leadership teams.

Our Mission

We enable leaders to move from vision to action with clarity and purpose, guided by values-centric leadership principles.

Our Core Values

Faith

Leading with integrity, ensuring actions align with values and principles.

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Purpose

Aligning actions with values and goals to lead with clarity and impact.

Learn More
Humility

Prioritizing what is right over who is right, serving others with a servant’s heart.

Learn More
Curiosity

Committed to continuous learning and innovation.

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Ownership

Taking full responsibility for actions and outcomes, practicing extreme ownership.

Learn More

The Arcqus Story

Have you wondered what “ARCQUS” stands for? I often get this question, so here’s the story behind the name.

Years ago, when contemplating the inception of my company, I was fueled by a deep-seated aspiration to unleash the extraordinary power of leadership within organizations. My college years, when I delved into the study of Latin and became fascinated with diverse cultures, sowed the seeds for the name ‘ARCQUS ‘.

“ARCQUS” is a fusion of two Latin words. “Arc” means “arch” or “bow,” symbolizing stored power. An arch is one of the strongest architectural structures, and its strength comes from the keystone at its top and center. “Qus” translates to “who.” Together, ARCQUS encapsulates the essence of identifying and empowering the leaders within ourselves, our teams, and our organizations.

The archer, a symbol of our leadership journey, always aiming upward and striving for growth and improvement. It may sound a bit nerdy, but the nuance and detail matter to us. This story embodies the essence of self-leadership: a continuous quest for growth and improvement to better serve others.

years leading as President or CEO
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years as Senior Executive & company officer
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leaders developed & mentored
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Dusty Holcomb
Arcqus Group Founder and Coach
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Dusty's Blog

Our Team

Jeremy Shute, Lt. Colonel (Ret.), author of The Leadership Mindset: Adapting Military Principles for Corporate Success, in a professional headshot. His experience in military leadership shapes his insights on accountability, integrity, and adaptability for business leaders. Learn more at Jeremy Shute’s LinkedIn.
Jeremy Shute

Strategic Advisor & Leadership Consultant

Read full bio
Misha Aguilar

Go-To-Market Strategist

Read full bio

The Arcqus Value Guarantee

As a client of The Arcqus Group, you deserve exceptional value and complete satisfaction, and this is our #1 priority. We want you to feel empowered to adjust our fee to what you think is fair if our services do not fully meet your expectations. We simply ask that you provide us with clear, specific feedback on any issues and concerns as they occur. This will enable us to adjust our efforts to meet your needs more successfully and deliver the value you seek and deserve.

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Frequently Asked Questions

Arcqus Group is a premier leadership consulting firm specializing in executive leadership development, business strategy, and organizational growth. We emphasize consultative leadership, values-centric approaches, and purpose-driven strategies to inspire excellence and long-term success. Our customized leadership consulting, coaching, training, and strategic advisory services are designed to build leadership champions in business.

Arcqus Group offers a comprehensive range of leadership consulting services, including CEO mentoring, executive coaching, leadership and management consulting, strategic planning, organizational development, executive training, and business performance improvement. Our services are rooted in consultative leadership principles and focus on values-centric and purpose-driven approaches that align with our client’s unique needs and goals.

Our clients include businesses of all sizes, from startups to large corporations, as well as non-profit organizations and individuals. We are particularly passionate about serving entrepreneurs and founders as they navigate the stages of growth required to take their businesses to the next level.  We work with executives, managers, and teams across various industries to help them achieve their strategic leadership objectives through consultative leadership and purpose-driven practices.

Have you wondered what “ARCQUS” stands for? The name “ARCQUS” is a fusion of two Latin words: “Arc,” meaning “arch” or “bow,” and “Qus,” meaning “who.” The arch symbolizes stored power, much like an archer who draws back their bow, representing the strength and potential within leadership. This name encapsulates our mission to identify and empower the leaders within ourselves, our teams, and our organizations.

The concept behind ARCQUS stems from the idea of aiming upward, always striving for growth and improvement. This reflects our commitment to self-leadership—a continuous journey of development to serve others more effectively. The name is more than just a title; it represents our dedication to empowering leaders who can drive lasting impact within their organizations.

Our approach to leadership development consulting is holistic and customized. We focus on developing the core competencies that drive effective leadership, such as emotional intelligence, servant leadership, decision-making, communication, and strategic thinking. Our leadership consulting integrates coaching, workshops, and real-world application to ensure leaders can apply what they learn in a values-centric and purpose-driven manner.

Our leadership consulting process begins with a thorough consultation to understand your organization’s leadership needs, values, and purpose. We then develop a tailored leadership consulting plan that includes specific services and a timeline for implementation.

Our personalized approach, commitment to servant leadership, and focus on values-centric, purpose-driven strategies set us apart. We don’t just offer leadership consulting advice; we partner with you to drive real, measurable leadership change that aligns with your organization’s core values and purpose.

You can reach us through our website’s contact form, email, or phone. We encourage you to schedule a consultation to discuss how we can support your organization’s leadership growth, values alignment, and purpose-driven development.

Yes, we offer a range of leadership consulting resources, including articles, white papers, and webinars on topics related to servant leadership, values-centric strategies, and purpose-driven business performance. These resources are available to all clients and subscribers to our newsletter.

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Faith

Faith is the cornerstone of all we do, rooted in our Christian beliefs and Savior Jesus Christ. We lead with unwavering integrity, ensuring our actions reflect our deeply held Christian values and principles. Truthfulness and transparency guide our communication; we speak candidly and with compassion, fostering trust by maintaining no hidden agendas and ensuring you can always rely on our open and honest communication.

Behaviors that Demonstrate This Value:
  • Transparent Communication: Communicate regularly with team members, clients, and stakeholders in an open and honest manner, sharing successes and challenges without withholding information.
  • Integrity in Action: Consistently make decisions that align with ethical principles rooted in Christian teachings, even when those decisions are difficult or unpopular.
  • Consistent Values: Ensure that your actions, both in public and private, align with your Christian values and the organization's core principles, avoiding hypocrisy or double standards.
  • Direct but Compassionate Feedback: Provide truthful, direct feedback delivered with empathy, focusing on growth.
  • Trust Building: Actively work to build trust within the team by being reliable, dependable, and following through on commitments.

Purpose

We are guided by purpose and intentionality in everything we do. By aligning our actions with our values and goals, we empower leaders to lead with clarity and impact, ensuring that every decision and action is both purposeful and meaningful.

Behaviors that Demonstrate This Value:
  • Goal Alignment: Consistently align our actions with the broader goals and values of the organization, ensuring that every task contributes to the overall mission.
  • Intentional Decision-Making: Make decisions with clear intent, considering how they will impact the team, organization, and stakeholders in the long term.
  • Clarity in Communication: Clearly articulate the purpose behind decisions and actions to ensure that everyone understands the 'why' behind the 'what.'
  • Focus on Impact: Prioritize tasks and initiatives that have the greatest impact on the organization’s goals, avoiding distractions that do not serve the greater purpose.
  • Long-Term Vision: Maintain a long-term perspective in your work, ensuring that short-term actions align with and support the organization’s future aspirations.

Humility

We lead with humility, always prioritizing what is right over who is right. With a servant’s heart, our mission is to serve others and help them achieve their fullest potential. Ego has no place in our leadership; instead, we elevate others and cultivate a culture of mutual respect and collaboration.

Behaviors that Demonstrate This Value:
  • Active Listening: Listen attentively to others, valuing their input and perspectives, even when they differ from your own.
  • Recognition of Others: Regularly acknowledge and celebrate the contributions of others, giving credit where it is due.
  • Willingness to Learn: Openly admit when you don’t have all the answers and seek out opportunities to learn from others, regardless of their position or experience level.
  • Service to Others: Go out of your way to support colleagues, offering help and resources without expecting anything in return.
  • Team Success Over Personal Glory: Prioritize the success of the team over personal recognition, ensuring that collective goals are met before individual ambitions.

Curiosity

We are dedicated to lifelong learning and growth, continuously expanding our understanding of the world. By viewing challenges and opportunities through the lens of the scientific method, we channel our curiosity into driving innovation and improvement, always seeking better ways to serve and lead.

Behaviors that Demonstrate This Value:
  • Proactive Learning: Continuously seek out new knowledge, skills, and experiences that enhance your understanding and performance.
  • Innovative Problem-Solving: Approach challenges with an open mind, explore unconventional solutions, and encourage others to think outside the box.
  • Questioning the Status Quo: Regularly question existing processes and practices, looking for ways to innovate and improve rather than settling for 'the way it’s always been done.'
  • Experimentation: Encourage and engage in experimentation, understanding that failure is a valuable part of the learning process.
  • Knowledge Sharing: Actively share your learnings with the team, fostering a culture of collective growth and improvement.

Ownership

We believe in extreme ownership, taking full responsibility for our actions, decisions, and outcomes. Accountability is fundamental to our approach; we own our results every time, learning from each experience and using those insights to continuously improve and grow.

Behaviors that Demonstrate This Value:
  • Accountability: Take full responsibility for your actions, decisions, and their outcomes, both positive and negative, without shifting blame.
  • Proactive Problem Resolution: When issues arise, take immediate steps to address them, rather than waiting for others to act or for the problem to escalate.
  • Follow-Through: Consistently follow through on commitments and tasks, ensuring that nothing falls through the cracks.
  • Reflective Learning: After completing a project or task, take the time to reflect on what went well and what could be improved, using these insights to guide future actions.
  • Commitment to Excellence: Hold yourself to the highest standards of performance, continuously striving to exceed expectations.
Dusty Holcomb
Arcqus Group Founder and Coach

“Dusty Holcomb brings over 25 years of executive leadership experience, successfully driving strategic growth and operational excellence across diverse industries. In his most recent role as CEO of Red Stag Fulfillment, a rapidly growing third-party logistics provider specializing in eCommerce fulfillment and logistics, he spearheaded significant growth. He laid the groundwork for lasting success and value creation. His customer-centric approach and focus on commercial excellence have cemented Red Stag Fulfillment’s reputation as a reliable industry leader.”

Before joining Red Stag Fulfillment, Dusty had a twenty-one-year career holding various senior leadership roles at AAA Carolinas & AAA ACG a multi-billion-dollar organization. His roles included SVP of Operations, Chief Marketing Officer, President of AAA Car Care, and Head of Membership Innovation. While at AAA Carolinas, he played a crucial role in transforming multiple business models and driving profitable revenue growth across several business units. Notably, he increased profitable revenue fourfold and achieved an all-time high Net Promoter Score (NPS).

Dusty has expertise in operations, marketing, human resources, technology, and strategic planning. He is well-known for his skill in solving complex, competitive challenges, reimagining products, services, and systems, and building high-performance leadership teams. His strong belief in creating exceptional customer experiences has consistently driven revenue growth throughout his career.

Dusty advocates servant leadership, and his mission is to “enable purpose and success in others.” This mission has guided him in leading high-performing teams and achieving outstanding business results. He believes self-leadership precedes team leadership and considers reading, learning mentorship, and discipline critical components of effective leadership.

Dusty has a Bachelor of Business Administration from Columbus State University, an MBA from Auburn University, and has completed the Advanced Management program at the Kellogg School of Management at Northwestern University. He is also an active National Association of Corporate Directors (NACD) member and serves on private for-profit and non-profit boards. He has been a Young Presidents’ Organization (YPO) member since 2018 and a Vistage member from 2007 until 2022.

Dusty is starting a new venture with his executive coaching and leadership consulting firm, The Arcqus Group. The firm aims to empower leaders to unlock their potential and create lasting value through principles-centered leadership. The Arcqus Group will specialize in CEO mentoring, executive coaching, strategy & operations planning, leadership team building, and other leadership consulting services.

In his personal life, Dusty is an avid sportsman, triathlete, and five-time Ironman finisher. He resides with his family in Charlotte, NC, and is passionate about leadership, learning, and positively impacting the lives of others.

 
About The Arcqus Group

The Arcqus Group, founded by Dusty Holcomb, is a leadership consulting firm dedicated to empowering leaders to unlock their potential and create lasting value. The name ‘Arcqus’ combines Latin roots, with ‘Arc’ symbolizing the keystone of strength in leadership and ‘Qus’ representing the search for the leader within.

  • Our Why: We believe leadership is the keystone to creating long-term and enduring value for people and organizations.
  • Our How: We help leaders connect the dots and create clarity from vision to action. We achieve this by focusing on three critical elements of leadership success: Self-Leadership, Team Leadership, and Organizational Leadership.
  • What We Do: We offer executive leadership coaching and mentoring, strategic planning, leadership team effectiveness consulting, and leadership consulting services.
  • Our Purpose: We exist to enable leaders to create value and success in all aspects of their lives.
  • Our Vision: To be the premier partner serving leaders and organizations as they build purpose-driven and results-oriented leadership teams.
  • Our Mission: We enable leaders to move from vision to action with clarity and purpose, guided by values-centric leadership principles.
 
Core Values (Guiding Principles):
  • Faith: Leading with integrity, ensuring actions align with values and principles.
  • Humility: Prioritizing what is right over who is right, serving others with a servant’s heart.
  • Curiosity: Committed to continuous learning and innovation.
  • Ownership: Taking full responsibility for actions and outcomes, practicing extreme ownership.
  • Purpose: Aligning actions with values and goals to lead with clarity and impact.
years leading as President or CEO
0
years as Senior Executive & company officer
0 +
leaders developed & mentored
0 +
Jeremy Shute, Lt. Colonel (Ret.), author of The Leadership Mindset: Adapting Military Principles for Corporate Success, in a professional headshot. His experience in military leadership shapes his insights on accountability, integrity, and adaptability for business leaders. Learn more at Jeremy Shute’s LinkedIn.
Jeremy Shute

Strategic Advisor & Leadership Consultant

Jeremy Shute is a seasoned leader with over two decades of military experience in Special Operations, Intelligence, and Global Strategy. A retired United States Army Lieutenant Colonel, Jeremy has built an exceptional reputation for his ability to lead diverse teams and solve complex challenges at the tactical, operational, and strategic levels.

Throughout his distinguished military career, Jeremy led in combat seven times, served as a U.S. Army Ranger Instructor—shaping the next generation of elite leaders—and worked as a military diplomat with the Defense Intelligence Agency, enhancing partnerships across international borders. He has also taken on key leadership roles within the United States Army Special Operations Command and held positions of increasing responsibility that span from platoon to brigade levels. Jeremy’s ability to inspire teams and achieve mission-critical results has been a defining feature of his career.

Jeremy’s service record reflects ARCQUS Group’s core values of Faith, Purpose, Humility, Curiosity, and Ownership. A graduate of The Citadel and the US Army Command and General Staff College, and with a specialization in Military Intelligence, he applies a deep understanding of leadership dynamics and human behavior to drive organizational success
and foster collaboration.

Outside of work, Jeremy is passionate about the outdoors and giving back to the Special Operations community. He actively supports *Freedom and Whiskey*, a nonprofit dedicated to helping Special Operations veterans successfully transition to civilian life. Jeremy is also deeply committed to his family, sharing his life with his wife, Lorren, and their two daughters, Sadie and Harper. Together, they enjoy exploring the outdoors and creating lasting memories as a family.

Misha Aguilar

Go-To-Market Strategist

As the Go-To-Market Strategist, Misha Aguilar is responsible for building and executing the company’s revenue strategy, ensuring alignment across sales, marketing, and operations to drive scalable growth. With deep expertise in sales leadership, pipeline optimization, and market expansion, she develops and implements GTM strategies that turn vision into measurable success.

Misha doesn’t just advise, she executes. From refining sales processes to increasing pipeline velocity and strengthening market positioning, she ensures the company is equipped to attract, convert, and retain the right customers. With a sharp eye for strategy and a no-nonsense approach, she delivers results that don’t just look good on paper—they impact the bottom line.

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